KARMA DS
Graphic Design Studio
BRANDING
Larry Ackerman
“Identity is cause, brand is effect.”
Brand is the promise, the big idea, the reputation and expectations that reside in each customer’s mind about the product and/or the company. It is a powerful yet intangible asset. Brand is about making an emotional connection. People fall in love with brands. They trust them, develop strong loyalties, buy them, and believe in their superiority. As products and services become indistinguishable, as competition creates infinite choices, as companies merge into faceless monoliths, differentiation is increasingly important. While being remembered is essential, it’s ecoming harder every day. A strong brand means a company or its products will stand out in a densely crowded marketplace. http://bi.mk/author/aleksandra-robev/
STRATEGY
“However beautiful the strategy,
you should occasionally look at the results.”
Winston Churchill
Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. Your brand strategy brings your competitive positioning to life, and works to position you as a certain “something” in the mind of your prospects and customers.